Generally, many great webcomics can be recognised instantly at a glance. Even though the comic updates may include a variety of different locations and characters, they are always instantly recognisable as being part of one particular webcomic.
However, the look of your webcomic will always change over time. This is because, by it’s very nature, making a webcomic involves lots of regular drawing practice. As you improve, so will the look of your art. If you don’t believe me, then just find a famous long-running webcomic and compare the most recent update to the very first update. They will look different, and this is good.
But, this aside, how can you make your own webcomic look as consistent as possible? Here are two very basic ways:
1) Art style: This is the obvious one. If you take the time to develop your own unique art style, then your webcomic will instantly stand out as something unique. However, if you just use commonly-used art styles (eg: manga, American comic book art etc..), then your webcomic won’t be quite as distinctive.
But, how do you come up with your own art style? I’ve written about this many times before, but it basically just involves finding other art styles that you like and borrowing techniques from them. It also involves a lot of regular drawing practice too. If your art style looks simplistic or childish, then all that means is that you need more practice.
But, even if your own art style looks fairly simplistic or is obviously influenced by another style, the fact that you’ve put the effort into using an original style (rather than a commonly-used one) will make your webcomic stand out from the crowd a bit, whilst also giving it a consistent look.
2) Location design: If you have consistent principles for your location design, then your webcomic will also have a consistent look.
This includes things like using similar colour schemes, using similar types of lighting, using similar types of weather and having a common set of inspirations for your location designs. Basically, if you have a set of principles that you can apply to most of the locations in your webcomics, then your comic will have a consistent look to it even if it includes a lot of different settings.
To use an example from my webcomics that have been posted here this year and will be posted here in the next couple of months, many of them use some variant on a blue/orange/green/purple colour scheme. Likewise, many of them feature gloomy lighting, dramatic sunsets and/or rainy weather. Likewise, the location design is sometimes inspired by films like “Blade Runner” and old computer games too.
Although I haven’t been able to do this in all of my comics (eg: it wasn’t possible in “Damania Requisitioned” or “Damania Renaissance“), here’s a chart showing how this has given some of comics (including a few that haven’t appeared here yet) a distinctive look, despite the fact that they’re set in wildly different locations. If you want to read the comic found in the bottom right corner of the chart, it can be read here.
So, yes, work out a set of design principles and your locations will look fairly consistent.
Sorry for such a short and basic article, but I hope it was useful 🙂