Well, since I’m busy preparing this year’s Halloween comic at the time of writing, I thought that I’d talk briefly about cover design in comics. This was mostly because the cover for the Halloween comic was somewhat hit and miss. Here’s a reduced-size preview of it:
This was probably the first time I’d tried to draw a comic cover in landscape, rather than portrait. So, it was something of an experiment as much as anything else. Still, like all creative experiments, I’ve learnt a couple of things from it.
1) Colours: This was one of the first times where I tried to use a consistent colour scheme for the cover of one of my comics. Unless you are trying to make more “realistic” cover art, it can often be a good idea to use a complementary colour scheme of some kind for your cover.
Limiting the number of colours you use and combining them in the right way can really make your cover artwork stand out. Likewise, try to choose colour combinations which suit the mood that you are trying to create.
For example, the preview image I showed you earlier mostly uses a red/green/blue colour scheme. This is intended to be reminiscent of old CRT television screens and, by extension, the 1980s too. If I wanted to emphasise the horror elements of the comic, then I’d have probably used more of a red/black colour scheme. If I wanted to give it more of a sci-fi horror atmosphere, I’d have used a red/blue/black colour scheme etc…
The best way to learn which colour schemes are appropriate for different moods, genres etc… is simply to look at as many comic covers, DVD covers, album covers etc… as you can (the “image search” feature in many search engines can be useful for this) and take careful note of the colour combinations that are used. Once you’ve done this, see which ones tend to be the most common.
2) Layout and composition: This is probably the most important part of any comic cover, and it’s probably the thing that I messed up in my cover. This is probably because I’m more used to making comic covers in portrait than in landscape but, since the comic itself will be in landscape, it made sense for the cover to be in landscape too.
Likewise, I used a fairly boring composition for this cover and just drew the four characters standing in a line. This was mostly done for time reasons, and as a reference to the cover of last year’s Halloween comic. Whilst this composition shows the audience all of the main characters, there isn’t really much happening in it.
In retrospect, I should have probably spent longer planning the cover. I probably should have added more action and/or less detail to it.
So, yes, planning is important when it comes to cover design. Whilst this was probably more of an issue with print comics (where the cover is always the first, and possibly only, thing people will see), it still matters in comics posted online (even though people are just as likely to see a random page from your comic before they see the cover).
Sorry for the short and rambling article, but I hope it was useful 🙂