Well, I ended up thinking about the subject of mid-2000s style fiction after I began re-reading a horror novel from 2005 called “Final Destination: Dead Reckoning” by Natasha Rhodes (although, due to a heatwave at the time of writing, it might take me longer to read/review this novel than usual). It could be because of the fact that I first read this novel in 2005/6, but it seemed so wonderfully mid-2000s in a lot of ways.
This then made me think of a horror novel from 2006 that I re-read a while ago called “Dying Words” by Shaun Hutson, which seems to be the perfect distillation of mid-2000s Britain. And, since the mid-2000s is just slightly too recent to really be a part of popular nostalgia at the moment, I thought that I’d offer a few tips about how to write stories set in the mid-2000s. And for the purposes of this article, I’ll define the mid-2000s as 2004-6 or so.
1) Culture and context: Culturally, the mid-2000s was a different age. Despite all of the lingering post-9/11 fear and angst, culture was a bit more optimistic and interesting than the present day. In part, this was probably because the 2008 financial crash hadn’t happened yet. So, here are a few of the cultural differences between the mid-2000s and the present day.
As for films, horror movies were a lot more popular 🙂 At the time, the psychological horror/jump scare trend of the early-mid 2000s was still going strong (with, for example, a Hollywood remake of “The Grudge” in 2004) but, with the release of the first “Saw” film in 2004, the early beginnings of the grittier and more brutal horror movie trends of the mid-late 2000s were also emerging too. Superhero movies also existed at the time, but were thankfully more of an occasional infrequent novelty rather than a major genre 🙂
Pop and rock music (especially indie rock) were popular genres of music too. Heavy metal music from the time usually tended to be a bit more shoutier and/or angst-filled than it was in previous decades though. There were also some lingering remnants of the awesome pop-punk trend of the mid-1990s/early-mid 2000s in the charts too 🙂 The Emo subculture was also a popular thing too. In terms of fashions, boho chic was one of the most popular trends.
Videogames were a popular thing, but were also still something of a niche hobby too. First-person shooter games were still primarily single-player games (and were all the better for it!) and genres like the 3D platformer genre and the survival horror genre were still reasonably popular too 🙂 Whilst online multiplayer obviously existed back then, there tended to be more of a focus on good, honest local multiplayer for console games. However, the modern renaissance in indie games hadn’t happened yet, so most games were popular “AAA” games made by larger studios.
Politically, this was the age of George W. Bush and Tony Blair. Both were mercilessly satirised at the time and for good reason. Still, even though the mid-2000s was a relative utopia compared to the present day, we didn’t know any worse back then. As such, pessimism, angst and gloom about politics were a major thing back then. Whether it was angst about the erosion of civil liberties, worries about terrorism, worries about Blair acting in an authoritarian fashion, worries about the Iraq/Afghanistan wars etc… It was a fairly angst-filled time.
But it was, in Britain at least, a much more hedonistic age too 🙂 For example, this was an age when there were still tabloid moral panics about “binge drinking” (because people still actually went out drinking/clubbing at the weekend 🙂 ).
2) The technology: The thing to remember about the mid-2000s is that, in technological terms, it was mostly a more sensible version of the present day. In other words, whilst things like mobile phones, some types of social media etc.. still existed, they were a little bit more sensible.
In other words, smartphones didn’t really exist. Mobile phones existed (and were very popular), but they were actual phones with numerical keypads. They were primarily used for phone calls and simple text messages. Some phones had low-resolution cameras, limited internet connectivity and colour screens, but that was about it (and adding anything more usually tended to result in commercial failure, see the Nokia N-Gage for an example). They had much longer battery life than modern phones and they couldn’t really access social media in the way they do today 🙂
Social media, of course, being something you accessed via a desktop computer (running Windows 98 or XP 🙂 ). Even then, it was at least slightly different to what it is today. Back then, social media tended to focus slightly more on things like public forums (where people would discuss a topic, instead of themselves), instant messenger programs and – of course- traditional blogs, where people could write at length in an articulate fashion 🙂
Yet, unfortunately, the beginnings of modern-style social media were also starting to emerge too. Myspace was, of course, around at the time. An obscure video-sharing site called Youtube appeared in 2005. In 2006, Twitter began (as a service that allowed you to send SMS text messages to the internet with your phone) and Facebook opened itself to the public too. Yet, in 2004-6, social media was still something of an obscure hobby that had not grown to the ridiculous level of prominence that it has today.
As for portable date storage, re-writable CDs were a popular way of backing up large amounts of data. Whilst USB memory sticks existed during the mid-2000s, they were much smaller (eg: tens or hundreds of megabytes) and people still used floppy disks occasionally. Computers still often had floppy drives installed as standard too 🙂
Likewise, whilst some mobile phones had low-resolution cameras, most people used good, honest stand-alone digital cameras to take photos. However, cheap disposable film-based cameras were still reasonably popular for things like holidays etc…
Plus, the mid-2000s was one of the last time periods where physical media was king 🙂 In other words, when you bought a film, you bought it on DVD (or maybe VHS, if you could find it). Traditional paperback and hardback books were the only way to read fiction 🙂 Music was still primarily sold on CDs too 🙂
Likewise, although things like Steam did exist back then, if you bought a computer or video game, you almost certainly bought a physical disc from a physical shop (as such, things like DLC, loot boxes etc.. weren’t common and most games were actually released in a finished state too 🙂 )
3) The stories aren’t that different: You’ll have probably noticed that I’ve spent most of this article talking about background and contextual stuff, rather than about writing. There’s a good reason for this. The mid-2000s weren’t that long ago.
In other words, stories that would work in the modern day can often also work reasonably well when set during the mid-2000s. Most of what makes a story set during this time period different from a more modern story are the background details and the atmosphere (eg: angst-filled/pessimistic, yet also more innocent and optimistic) more than anything else.
Anyway, I hope that this was useful 🙂