Although this is an article about art, comics and fiction, I’m going to have to start by talking about music. This is mostly because, a day or two before I wrote this article, I heard a rather interesting song called “Metal Inquisition” by Piledriver that made me think about audiences and genres.
“Metal Inquisition” is a song which heavy metal fans will find absolutely hilarious and non-metal fans will probably find mildly disturbing. It’s a knowingly silly song about a Spanish Inquisition-style group who try to ensure that everyone listens to heavy metal… or else!
And, it’s also the perfect example of a genre-specific thing. It’s a comedic song that is written specifically for heavy metal fans. If you aren’t a metalhead, then you probably won’t get the joke (eg: it’s about heavy metal’s [lack of] mainstream popularity etc..).
There’s certainly something to be said for things that are squarely aimed at fans of a particular genre. For starters, the trouble with making everything suitable for everyone is that, unless it’s done extremely well, it often ends up appealing to no-one.
Unless you are the mythical “normal person” that mainstream cinema, pop music, advertising, gaming etc… exists to serve, then there will be a certain emotional distance between you and the creative work in question. And, well, no-one is that idealised “normal person”. We’re all geeks or nerds in some way or another. We all have preferences and fascinations. We’re all fans of one thing or another. After all, we’re all unique human beings.
Creative works that are squarely aimed at fans of a particular genre acknowledge that uniqueness. They say “some people like this, and that’s cool. Some people don’t, and they should probably find something else“. As such, if you find something that you are a fan of, then it’ll feel more meaningful to you. It’ll feel like something made specifically for you.
This is also useful for creating a sense of community too. After all, if you’re a fan of a slightly obscure genre, then genre-specific things can be a thing which reminds you that “other people like this stuff too!“.
For example, going back to “Metal Inquisition”, the song is such an amazing song for the simple reason that it is a gleeful celebration of heavy metal music (a bit like Saxon’s “Denim And Leather”, Judas Preist’s “Deal With The Devil”, Helloween’s “Heavy Metal (is the law)”, Sabaton’s “Metal Machine” etc… ).
It’s a song that amusingly imagines what the world would be like if heavy metal was the most mainstream genre instead of the least mainstream genre. It’s a song that recreates the feeling of going to your first metal concert and seeing literally hundreds of other people who also like the same music you do. That awestruck sense of actually belonging somewhere.
But, in addition to this, genre-specific things are also awesome for the simple reason that they’re an expression of creative freedom. They show that the person who made them is such a fan of that particular genre that they felt compelled to actually make things for other fans. They show how great stories, films, games, albums etc… can inspire people to create things themselves. After all, you don’t make a genre-specific thing unless you’re a massive fan of things from that genre.
Genre-specific things aren’t “manufactured pop band # 345,237” who were designed by committee in order to maximise sales to the 16-24 demographic. They aren’t “Generic military action videogame #17” churned out annually in order to sell more games consoles. They aren’t “CGI-filled Hollywood Movie # 500,000” with 20% less dialogue to reduce translation costs for international distribution. They aren’t “hip fashion trend #7653” that will empty the wallets of trendy people in London, New York etc… 50% faster than usual.
No, genre-specific things are things made by people for people. They’re the sorts of things that people would make even if they didn’t get paid. They’re things that are made out of love, rather than out of greed. They are things that aren’t “mass-produced”. They’re things that are brave enough to say “if you like this, then that’s great. If you don’t, then find something else!”
Genre-specific things are a testament to the power of creativity for the sake of creativity, and to the value of individuality.
Anyway, I hope that this was interesting 🙂