I’m not sure if I’ve talked about this topic before, but I thought that I’d look at some of the reasons why modern creative works use nostalgic elements.
1) Inspirations: This is the most obvious one. In short, people usually become writers, artists, musicians, film-makers, game designers etc… because they see, hear, play or read something so impressive that it makes them think “I want to make something like that!”
Of course, thanks to copyright law, we can’t just directly copy the things we love. So, we have to learn what makes these things so nostalgic and find ways to incorporate these general elements in new and original works. This is why, for example, some modern creative works will be stylistically similar to things from previous decades, even if they differ in detail.
Inspiration is an essential part of the creative process and finding ways to make original stuff that is evocative of the things that inspired you can be a really brilliant source of creative motivation. Hence why it happens in films, music, books, games etc…
2) An instant quality bump: One of the things that prompted this article was that, the day before I prepared this article , I happened to find a modern punk song (explicit lyrics) that not only sounds like something from the early-mid 2000s, but also protests about current US politics in the same way that punk bands used to do about G.W.Bush during the early-mid 2000s.
One of the interesting things about this song is that if I had actually heard it during the early-mid 2000s, my reaction would have probably been “It’s ok“. Yet, listening to it today, my reaction was more like “Cool! It’s an early 2000s-style punk song from last year. This is so awesome!“.
In other words, the nostalgic musical elements actually made the song seem better than it would have done in the time period it took inspiration from. But, why? There are several reasons.
First of all, there aren’t that many bands still using this style of punk music, so the rarity of the song instantly makes it more impressive. Secondly, it evokes memories of the time when this type of music was a bit more mainstream. Thirdly, there’s a really interesting contrast between the “old” musical style and the modern subject matter.
So, using nostalgic elements can be a way to make your current creative works seem better in comparison to more “modern” stuff.
3) Audience connection: Including nostalgic elements can be a good way to connect with members of your audience who either remember the time period that you’re taking inspiration from and/or are fans of things made during that period of history. When done right, this evokes warmly nostalgic memories in older audience members and makes younger members of your audience think “Cool! People are still making stuff like this these days!”
This is especially effective if you’re taking inspiration from a part of history that isn’t covered by popular nostalgia. For example, the reason why the modern early-mid 2000s style punk song surprised and delighted me so much is because this period of history currently falls slightly outside of the usual 20-30 year nostalgia gap.
It’s a period of history that I remember really well, yet it hasn’t quite passed into popular nostalgia yet. So, it stands out more and has more of an emotional impact than it probably will in 5-10 years time when there are lots of early-mid 2000s style movies in the cinema, lots of TV shows about this part of history, lots of computer games set in this time period etc…
So, if you want to evoke an emotional reaction in the audience, then nostalgic elements can be really useful.
Anyway, I hope that this was useful 🙂