Ok, for context: It’s New Year’s day and I’ve only had four hours of sleep. It’s the kind of aimless tiredness where concentration and focus go out of the window and I end up aimlessly wasting time watching random stuff on the internet. Yet, from sheer daily repetition, I still feel the instinct to prepare a blog article.
Suddenly, my sleep-deprived brain has a “This is a terrible idea, but it could be fun” moment. And I thought that I’d try to write about the modern internet like it would appear in a dystopian 1980s cyberpunk novel, even though it has been more than a decade since I last read one (I read about five or six 1990s cyberpunk novels a few years ago though, and parts are probably closer in style to those…).
Many profuse apologies to William Gibson and others for this dreadful pastiche/parody. In my defence, it seemed like a good idea at the time. And, hey, at least it’s human-generated. So, let’s get started…
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Every video recording on the hub page has a little “thumbnail” picture. A neat grid of them stretches downwards on an infinite scroll. Some people say you can reach the bottom. Logically, it must be true. But no-one ever makes it to the bottom.
Algorithms, watching every decision, shape the page to the viewer – pushing content that is meant to keep you watching for one more video. “One more video” adds up over millions upon millions of visitors. But who wants to leave? This is better than television!
I select a video. An A.I. program out in San Francisco has crunched through the works of a dead singer, measuring the pitch and gaps between each recorded sound. Statistical patterns. Data. From that, it has generated two new thirty-second songs played back-to-back.
The lyrics are mumbled and garbled. Still, it actually sounds like him. Like the sort of bootleg demo recordings that more dedicated fans than me talk about as if they’re more important than the three famous songs everyone still somehow knows.
It’s only a minute long, but I watch it four times. Has to be deliberate. View counts are everything on here. Four one-minute views are better than one four-minute one. Everything is short, time is currency. Below the video, people have left virtual graffiti.
Scholarly discussions about alternate histories where the singer lived and the band kept going. Angry luddite comments about how the new music has “no soul”. Sarcastic comparisons to other bands. The page tolerates the graffiti, encourages it actually. Makes people feel like they’re doing something meaningful. Keeps them looking. Engagement with video content.
The song gets stale after four listens. Back to the thumbnail grid. A few seconds later, I end up watching “memes”. The term was originally meant to describe ideas spreading like a virus. These videos aren’t ideas.
They’re badly-animated narrow-screen recyclings of crudely-edited comedy pictures narrated by a robot voice. Newspaper cartoons without the art. Photos and captions. Graffiti humour. The same cartoon faces – only existing on the net – show up again and again, mixed between out-of-context video clips and screenshots from movies.
Some are actually funny. There have probably been papers written about how they make grand points about the human condition, but who reads more than a few sentences of text these days? Video is everything. Time is currency. Algorithms do our thinking for us.
I notice that I’ve already watched seven collections of “memes”. The background music is jaunty and catchy, but even a full net search reveals no clue as to what it is from. Could it actually be an original piece written for the video? Heresy!
I leave the videos, distracted by another part of the net. A comedy article made out of pictures with facts written on them. Short again. Everything is short. One grabs my attention and I read further. Over in Vancouver, Canada, the streets are bathed in a deep purple glow from the streetlights. Like something from a low-budget pandemic studio concert video or the lights on a high-end gaming machine. It’s beautiful.
Turns out that it’s a malfunction. A defect in the chemical coating for the high-efficiency LED emitters. Purple-blue is their natural colour. I glance away from the net for a second. The LED bulb in my room still glows a warm shade of lightbulb-yellow. Almost like the old filament bulbs. Who remembers those? I return to the net. The city officials want to replace the streetlights with normal ones. There’s no place for creativity these days.
I get distracted by a video clip of some vintage comedy show from ninety-eight. The people almost look modern, but their outfits are just slightly more formal and generic. No-one glances at a smartphone – a tiny slab of silicon and plastic that allows you to take the net with you everywhere. Sometimes their absence is the only way you can tell that something is from the olden days. The jokes in the video are still funny. There’s approving graffiti below it, a rare sight for old stuff these days.
When I look for another video on the grid, I actually bother reading the titles. Most of them are written in “clickbait”. Like a carnival barker mixed with a tabloid headline. Unfinished sentences written to make you curious. People claiming to have done weird things. Designed to grab attention. By this point, its basically a language in its own right. You’re no-one on the net if you don’t know how to speak clickbait.
I select a heavy metal cover version of “Hotel California” with a picture of a zombie on the thumbnail. It seemed appropriate.
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Anyway, I hope that this was interesting ๐