Well, it has been a while since I wrote a lengthy stationery review – so I thought that I’d talk about Moleskine notebooks, my weird love-hate relationship with them and why they are popular.
If you haven’t heard of these, they’re a brand of notebook with rounded corners, an elastic strap, a bookmark ribbon and a cardboard pocket in the back. Yes, that also describes most modern hardback notebooks, but more on that later…
Anyway, I’ve been using them as one of my notebooks ever since early 2022, when I decided that I should also have a physical version of my gratitude journal. Since I’d previously been given a 13cm x 21cm hardback Moleskine – with a black cover with liquorice allsorts printed on it – by a relative, I decided to use this for the journal. Unlike the cheaper “ordinary” notebooks I use everyday, it felt important and prestigious.
Since then, I’ve bought three more 13cm x 21cm “Classic” hardback Moleskines (for about £10-15 each) and I have complicated feelings about them.
For starters, astute readers will have noticed that 13cm x 21cm is NOT a standard paper size. It works well enough and you can actually find other hardback notebooks in this size (like the cheaper Moleskine-inspired plain paper ones made by Cambridge and typically sold on Amazon for £4-5).
Still, if I was being cynical, it almost seems like the weird size is the closest thing to “proprietary lock-in” that you can get with a notebook – since, if you switch to other notebooks, then they will probably be a different size, and will look weird on a shelf or whatever. So, the unusual size sort of makes you want to stick with them if you’re using multiple notebooks for the same purpose.
Plus, although I prefer plain paper notebooks for most things, the thin ruling in a Moleskine allows for a decent amount of writing compared to “ordinary” ruled paper. At the very least, it compensates for the pages being 1.8cm less wide than standard A5 paper.
There’s also the issue of paper thickness as well. When I started using Moleskines, I wanted to use a bolder and higher-quality pen than the ordinary cheap ballpoint pens I used for everyday writing at the time. This was the fanciest notebook I owned, and using a biro felt like sacrilege.
Since I’m not really a fountain pen person and I don’t find gel pens fun to write with, this meant liner pens or rollerball pens (since I use these for art anyway...). The thing about Moleskines, at least in the early-mid 2020s, is that they use fairly thin paper. Yes, this allows for a higher page count in a relatively small space, but it also means that you might only be able to use one side of each page.
Even ballpoints and 0.2mm liner pens may still leave a faint ghost of what was written on the other side. If you use anything even vaguely heavier than these, then expect the other side of the page to be ruined.
For example, here’s the other side of a page written on with a 0.5mm Uni-Ball Eye Needle rollerball pen. This isn’t that much of a heavy pen – compared to, say, the 0.7mm Pilot V Ball rollerball pens I use for writing in one of my other notebooks these days, or a fountain pen.
In other words, despite the prestige of these notebooks and the slightly premium price, they probably work best with cheap ballpoints or basic pencil if you want to use the notebook’s full capacity. Yes, the paper has a classy faded colour to it and it isn’t “bad paper” in technical terms (it’s acid-free, for starters) but it also isn’t as substantial as you might expect.
Plus, on the latest example I was using at the time of writing, the build quality – whilst still good – didn’t seem quite as good as earlier examples. The spine/cover sometimes seems to audibly creak when I open the book. Plus, some inner pages which were plain in earlier examples are now half-covered with unnecessary space-wasting blurbs (“Our Manifesto”), QR codes etc… (wasting useful space) in this one.
[Edit: A later example, a myrtle green one which I bought at a discount from a large online shop sometime after preparing the draft of this article, appears to be of even lower quality. It broke about halfway through using it! The pages began to separate from the cover at the back, leading to a hasty bodged repair with some nearby sticky labels…]
Yet, I still use them – albeit not as my main notebook. But why are they so popular?
Part is probably just the branding and sales tactics – even though there are other higher-end notebook brands (eg: Leuchturm, Rhodia etc...), and even the cheap Cambridge notebook I mentioned earlier has sturdier paper – the Moleskine name is probably the most recognisable.
Not only do they have display stands in bookshops and places like that, but there’s the classy French-style presentation (even though the label says: “Designed by Moleskine in Italy – Manufactured in Turkey”) and they will often release examples with limited-edition cover designs as well. Even the “standard” covers come in a large range of colours.
In part, it’s sort of a “cult-following” type thing. Like how – for reasons I’ve never understood – some people still buy Apple computers, rather than more cost-effective and customisable PCs.
Another part is probably that – despite the thin paper – they still aren’t exactly “bad” notebooks. The binding is reasonably good, they lay flat when opened and – paper thickness aside – they’re a functional and reliable notebook.
Yes, many other notebooks are well-made – even including some cheaper ones – but buying cheap stationery from unknown online brands can be a bit of a gamble in terms of build quality. So, whilst Moleskines might not be the very best, at least you know that you’re getting a reasonable mid-high quality notebook if you buy one.
But, perhaps most of all, there is the fact that “Imitation is the sincerest form of flattery”. I’ve written a longer article about this but it’s very telling that virtually all of the cheaper A5 hardback notebooks you can find these days try to imitate the style of a Moleskine.
Go back to the 2000s and cheap hardback notebooks were a lot more basic and utilitarian – square corners, no elastic strap etc… – but, these days, pretty much every budget hardback notebook manufacturer wants to be like Moleskine. They seem to have set the standard template for hardback notebooks these days.
Yes, in all good conscience, I can’t fully recommend buying a Moleskine. The Cambridge notebooks I mentioned earlier are less than half the price and, though noticeably “cheap” in some subtle ways, offer more substantial paper (which handles rollerball pens better...) and a relatively similar experience to using a Moleskine.
And, although I haven’t really tried out other higher-end notebook brands, at least some of them apparently offer sturdier paper than Moleskine too. Still, saying that, I don’t entirely regret using Moleskines either, they’re “fancy” in a fun way and not entirely bad. Again, I have a love-hate relationship with them.
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Anyway, I hope that this was interesting 🙂